Comply before you Apply – A Reminder on Assay Assured

Assay Assured is the world’s first digital trust mark for online jewellery retailers.

Since the launch of Assay Assured in June 2012, we’ve had an overwhelmingly positive response from retailers. Assay Assured was created to encourage and promote good practice among online jewellery retailers while offering an independent means by which consumers can buy jewellery online with confidence.


Make sure you comply before you apply by following our guidelines.

Retailer’s due diligence

Make sure that the precious metal items you are selling meet with the UK’s hallmarking requirements.

  1. Check the precious metal weight of each product line and make sure it carries a hallmark if it exceeds the mandatory hallmarking weight.
  2. Ensure all suppliers are made aware in writing that articles above the mandatory hallmarking weight must be hallmarked.
  3. Spot check product that should carry a hallmark on receipt from suppliers and prior to dispatch to ensure it is compliant.

Ensure that any branded product is genuine and not counterfeit.

  1.  Deal directly with brands or their authorised agents.
  2.  Avoid obtaining branded product form a source that can’t be verified.


Scotgold – A Scottish Adventure

Scotgold have recently made the first pour of Scottish Gold from the Cononish Gold Mine in Tyndrum, Scotland. 12 gold rounds with a fineness of 999.9 have been created, ten of which will be sold to the public at auction.Scotgold Coins

The Edinburgh Assay Office have designed a chain of custody that will assure the provenance of the first Scottish gold poured on site at the mine. The first batch poured was tested for purity by the Edinburgh Assay Office on the 25th of October, in preparation for batch refining. The Assay Office has meticulously recorded each batch of poured gold maintains a rigorous chain of custody to assure the provenance of the finished precious metal product. Going forward, the Assay Office aims to guarantee that any gold product stamped with the Scottish Gold ‘Stag’s Head’ mark is made with authentic Scottish gold mined from Cononish mine by Scotgold Resources Ltd.




Edinburgh Assay Office wins Innovation Award for Hallmarking and Fulfilment


UKJA Awards Winner
Scott Walter, Assay Master & CEO of the Edinburgh Assay Office, at the RJUK award ceremony.



The Edinburgh Assay Office is delighted to have been awarded the Innovation Award for their Hallmarking and Fulfilment service at the UK Jewellery Awards in 2016.

The service was hailed by the judging body as ‘game changing’ and ‘a reaction to the boom in global e-commerce.’ One judge said:


reducing the expense of stock holding warehouses can only be a good thing for online-only brands

while another commented that

This is an innovation that is truly relevant and forward-thinking for the good of the trade as a whole.


Edinburgh Assay Office appoints ‘Master Marker’


The Edinburgh Assay Office has recently appointed one of their longest serving members of staff, Charles Munro, to the newly created position of Master Marker.

The position of Master Marker represents the very highest standard in hand marking. The role preserves the traditional skills and processes involved in hand marking that remain virtually unchanged since the castle hallmark was first applied in Edinburgh in 1457.

The Assay Office and The Incorporation of Goldsmiths are committed to supporting craftspeople and whilst the Assay Office continues to develop new technologies in order to provide cutting edge hallmarking services to meet the needs of a rapidly evolving jewellery industry, it remains dedicated to providing a personal and traditional service for craftspeople.

Charles Munro is the Assay Office’s most experienced member of the hallmarking team and his appointment to this position recognises his commitment, skills and enthusiasm for the craft. He began his career with the Assay Office in 1985 and has since applied the hallmark to some of the most prestigious silver commissions in recent history including, The Scottish Parliament’s silver mace, The Honours of Scotland sculpture, The Millennium Collection and the Silver of the Stars collection.



Assay Assured Survey Findings Reinforces The Need for a Jewellery Specific Trust Mark

AA logo & text



Edinburgh Assay Office published findings today showing that over 90% of shoppers believe that knowing that their online jewellery purchase is genuine is ‘very important. While 70% of consumers will look for a trust scheme on the site before committing to a purchase.

The results of the survey, commissioned in partnership with QP Jewellers, demonstrates how important provenance is to the internet consumer.

In 2014, UK online retail sales rose to £37 billion. While more and more people shop online, today’s survey shows that trust remains one of the biggest barriers to trade with 80% saying they will only consider buying from retailers they are familiar with.

The problem for retailers is that in this digital age, counterfeiters are able to replicate a brand’s website, including photography, in exact detail. So much so that it may take an expert eye in distinguishing it from the legitimate entity.

Online counterfeiting has a real and very negative impact on the jewellery retail industry incurring both financial and reputational loss to the company. When a purchase is made via the internet the customer won’t get to touch the product until it arrives and items are sold mainly on the basis of photos which, sadly, are simple for the counterfeiters to copy.

To combat this, Edinburgh Assay office launched Assay Assured, the world’s first jewellery specific consumer online assurance scheme, in 2012.



Assay Assured Survey Findings Reinforces The Need for a Jewellery Specific Trust Mark


We surveyed over 400 online jewellery consumers to ask about their online shopping habits. The results demonstrated to us the need within the industry for a jewellery specific trust mark, and confirmed that trust was still a large barrier for consumers purchasing jewellery online.

The full results of the survey can be seen below.


When purchasing jewellery online, how likely would you be to buy from a retailer you were familiar with?


Chart 1