We surveyed over 400 online jewellery consumers to ask about their online shopping habits. The results demonstrated to us the need within the industry for a jewellery specific trust mark, and confirmed that trust was still a large barrier for consumers purchasing jewellery online.
The full results of the survey can be seen below.
When purchasing jewellery online, how likely would you be to buy from a retailer you were familiar with?
When purchasing jewellery online, how likely would you be to buy from a retailer you weren’t familiar with?
When you shop for jewellery online, do you look for independent trust schemes, peer rating schemes or certificates that the retailer is signed up to before you decide to trust them with a purchase?
When purchasing jewellery online, how important is it to know that the jewellery you will be purchasing is genuine and hallmarked?
Assay Assured is a jewellery specific trust mark. It guarantees that the retailer meets stringent criteria and has been independently audited. Precious metal you buy online from an Assay Assured retailer is genuine and has been hallmarked. If this was displayed on a website of a retailer you weren’t familiar with, how likely would you be to buy from them?
Assay Assured will assist you by independently examining your purchase if you believe it does not meet the Assay Assured code. Would this independent expert support make you more likely to buy from a retailer displaying the Assay Assured trust mark?
Would the fact the Assay Assured is a jewellery specific trust mark make you more likely to trust the retailer, than a non-specific trust mark, such as trusted shops?
Assay Assured is an online trust mark for online jewellery retailers. It is underpinned by a strict code of conduct in compliance with the Hallmarking Act and also covering the sale of counterfeit branded jewellery. Before approving a site, Assay Assured first carries out an audit of the online retailer and their website. Only if they meet the requirements are they invited to sign the Assay Assured jewellery retailer’s agreement.
For more information on Assay Assured, including how to sign up, click here.