The only online trustmark with the guarantee of an Assay Office 

As one of the world’s oldest consumer protection organisations, we have earned the respect and trust of customers and jewellery businesses alike. Building and maintaining trust across the digital retail environment is a challenge. This is why we launched Assay Assured in 2012, the world’s first and only online trust scheme for online jewellery retailers with the guarantee of an Assay Office. 

This scheme protects online jewellery shoppers from counterfeit and fake jewellery and helps brands build consumer trust. To apply or to view a list of certified retailers, visit the website. If you have questions, please contact us.

Our Trustmark ensures the online retailer has been audited against our Code of Conduct. When jewellery is hallmarked, it has been scientifically tested to ensure the precious metal content matches the description.