Assay Assured

The only online trust mark with the guarantee of an Assay Office

As one of the worlds oldest consumer protection organisations, we have earned the respect and trust of consumers and jewellery businesses alike.

Building and maintaining trust across the emerging digital retail environment is a challenge. That’s why in 2012 we launched Assay Assured, the worlds first and only online trust scheme for jewellery e-tailers with the guarantee of an Assay office.

The scheme protects online jewellery shoppers from counterfeit and fake jewellery and helps brands build consumer trust. To apply for Assay Assured or to view a list of Assay Assured Jewellery Retailers, visit the website

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